MSFN Forum: Skype to serve display ads to Window users

Jump to content






Icon Latest News Comments


Icon MSFN Statistics

  • Total Posts 804161
  • Total Members 102857
  • Newest Member eyespec 
  • Online At Once Record 17869
  • Online Now: 2361



    Icon Recommended Sites

    AskVG.com Bink Filehorse FreewareFiles IT Magazine lunarsoft Where unprofessional journalism looks better OSNN TechLog The Windows Club WinBeta

Skype to serve display ads to Window users -----

Posted on Jun 13 2012 04:13 PM by xper  in Software | Viewed 3398 Times

Skype said today that users who do not have Skype Credit or subscriptions will now see advertisements in their call windows when they are making one-on-one audio calls using Skype for Windows.

Marketers can purchase these conversation ads in 55 markets where Skype is available. There's no mention of the display ads showing up on Macs or on mobile devices.

The company is portraying the change as a "an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment."

The announcement also says Skype thinks that the ads, which will be silent and non-expanding, "could spark additional topics of conversation." And in tiny print, the company describes how it may use demographic information such as location, gender, and age to target the ads. Users will be able to opt out of the company using their information for ads in the privacy settings.

Source: C|Net




0 Comments

Page 1 of 1

No comments have been made yet

You do not have permission to leave comments on this article
Page 1 of 1



All trademarks mentioned on this page are the property of their respective owners
Copyright © 2001 - 2013 msfn.org
Privacy Policy