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First Windows 8.1 ad features the return of the Start button

The removal of the Windows 8 Start button last year turned out to be a hot-button issue for users of Microsoft's latest operating system. Following a range of feedback from customers, Microsoft is now preparing to release Windows 8.1 on October 18th with a Start button. The latest OS update also includes optional changes to boot to desktop and disable hot corners, but the Start button is a permanent addition that users can not switch off.
Microsoft is choosing to highlight the button return in a new Windows 8.1 ad. After launching a "Windows Everywhere" campaign back in June, the latest Windows 8.1 ad follows a similar pattern. It highlights the ability to start up to the desktop (boot to desktop) and "hit the start button to flip back and forth" between the desktop and "Metro" Start Screen. Similarly, it also ends by featuring a Windows tablet, PC, and Surface.

At Intel's developer forum recently, Microsoft's head of marketing, Tami Reller, revealed that the company's August activations for Windows 8 were the highest so far. Microsoft has been focusing on back to school promotions and it's gearing up for new PCs and its own Surface 2 release ahead of the holidays. After Surface and Windows tablets got off to a slow start last holiday, Microsoft has partnered up with Best Buy and some European retailers to create Windows Stores inside retail locations.
The company clearly hopes the retail presence and new ads will help convince consumers to opt for a Windows tablet this fall.
Source: The Verge


Nov 03 2013 03:19 PM

I like the new interface in Win8.1, am enjoying running the os and have customized it to look/behave the way I want it to. So no problems here.


But, I do however want to comment on MS adding the start-button: 


I for one never wanted the button (or menu rather) to be added back to Windows; I've gotten used to the Start-Screen/All Apps feature, and find it very adequate. But, I must say that I find it a bit insulting that MS added the button only, when it was OBVIOUS that the consumers were actually complaining about not having the start MENU...even though everyone kept saying "bring the start-button back".

The people at Microsoft aren't stupid, and they KNEW that the MENU was what the consumers actually meant. But, what does MS do to address this? They add a BUTTON ONLY, a toggle for the start-screen, as a half-a**ed gesture to what the consumers complained about....almost like a cruel joke. It's like they (MS people) said "Well, they want the start button back? Let's give em the BUTTON."

Knowing that the consumer actually meant they wanted the start-MENU back, this was, in my opinion, a slap-in-the-face to those people who were complaining about it, an insult from the eggheads at MS.