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IBM patent could pause your DVD movie for "a word from our sponso

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#1
PC_LOAD_LETTER

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Imagine this scenario. You've just received the latest Hollywood blockbuster in the mail from the DVD rental service of your choice. You've popped the popcorn, poured a tall glass of your favorite beverage, and settled back to watch the film on your flatscreen TV. 15 minutes or so into the movie—right as the action is building to a crescendo—the movie fades to a commercial. For the next minute, you're forced to watch the commercial as the fast-forward button has suddenly stopped working. The unhappy experience is repeated two or three more times before the movie ends. The only way to avoid the interruption is to pay another buck or two to the company you rented from.

Ripped straight from Ars Technica

I can see hollywood jumping all over this (especially for their TV on DVD stuff) and it makes me sad :(


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#2
Idontwantspam

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That would suck. I can predict that people will increasingly turn to piracy...
sigh. :(
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#3
CelticWhisper

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I posted this when Neowin had this article in their news section. My sentiment still applies.

Nice. I hope they can get around my firewall's "deny all out from 10.10.32.xyz, log all" rule. If so, I wonder if the patent covered how the player expects to phone home once I've filled the network port with epoxy and soldered a metal plate over it.

Computers get Internet access in my house. Not DVD players. Not TVs. Not game machines. It was only after a week of extensive research that I even allowed wireless access to the Wii after I was satisfied that Nintendo wasn't going to spy on anything or do anything nefarious because frankly, I trust them about as much as any other tech company, which is hardly at all. And no Xbox or Playstation (i.e. product from companies with histories of remotely disabling hardware/software or, in Sony's case, infecting customer PCs with rootkits) will ever have network access beyond my firewall. Internal LAN IPs only.

I'm sick of this trend toward assuming everyone can plug everything into the Internet, or assuming everyone even has Internet access in the first place. And I'm sick of marketeering, profiteering corporations trying to determine how I use what I bought and paid for. These DVDs, assuming they ever hit the market, are getting ripped and re-encoded as soon as they come out of the box, and the original disc is unlikely to ever actually see the inside of a DVD player. Burned, stripped-down custom copies only.

So put that in your corporate crack pipe, IBM, and take a good, long, deep drag. Either I use your product the way I want, or you get no sale at all. Take it or leave it.


I followed up a response pointing out how the discs would also have embedded ads in case the player couldn't phone home with this:

That's where the ripping and re-authoring comes in. Snippity-doo-da, the ads wind up on the cutting room floor and only the custom, re-authored, no-ads copy goes in the player. Failing that, I run it through FFmpeg and stitch the legitimate VOBs together into a single, linear video stream, encoded losslessly as possible, and then burn it to a DVD for playback.

Ads mean war, and I have no qualms about fighting as dirty as I have to. This includes biting the bullet and watching the ads...with a pad of paper to write down the companies and products being advertised so I can make sure to avoid them at all costs (and maybe even write them a few choice words explaining why).


I will not tolerate advertising being shoved in the middle of what I'm doing. Marketers do NOT have a right to my attention and I will respond increasingly aggressively until they get the picture. I'll probably stop short of driving up to the ad firm's office with a HERF gun attached to a large parabolic dish to fry their servers, but almost anything else is fair game to stop the deluge of marketing the world is being subjected to.

Edited by CelticWhisper, 28 December 2007 - 12:06 PM.

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#4
weEvil

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I will not tolerate advertising being shoved in the middle of what I'm doing. Marketers do NOT have a right to my attention and I will respond increasingly aggressively until they get the picture. I'll probably stop short of driving up to the ad firm's office with a HERF gun attached to a large parabolic dish to fry their servers, but almost anything else is fair game to stop the deluge of marketing the world is being subjected to.


I agree with everything you just said. Except about you mentioning the game consoles.

What could they be able to track from a game console anyway? What you should be most worried about with the game consoles and online play is the advertising the publishers are agreeing to infuse into the games. Every time you go online, the console downloads new trash from the Advertising server.

If you like to waste money on junk, then buy a CREATIVE® product.


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#5
weEvil

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That would suck. I can predict that people will increasingly turn to piracy...
sigh. :(


The FBI warning you have to sit through everytime you pop in a DVD already makes you feel like a criminal for buying it into the first place. I think they're trying to one-up themselves and make the content even less worth purchasing.

If you like to waste money on junk, then buy a CREATIVE® product.


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#6
CelticWhisper

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I will not tolerate advertising being shoved in the middle of what I'm doing. Marketers do NOT have a right to my attention and I will respond increasingly aggressively until they get the picture. I'll probably stop short of driving up to the ad firm's office with a HERF gun attached to a large parabolic dish to fry their servers, but almost anything else is fair game to stop the deluge of marketing the world is being subjected to.


I agree with everything you just said. Except about you mentioning the game consoles.

What could they be able to track from a game console anyway? What you should be most worried about with the game consoles and online play is the advertising the publishers are agreeing to infuse into the games. Every time you go online, the console downloads new trash from the Advertising server.


Not sure what they'd track outside of how much I play each game, but I don't even want them knowing that. It's my business what I play when, and even if they only want the statistics, too bad.

As for downloading ads, I file that under "nefarious."


That would suck. I can predict that people will increasingly turn to piracy...
sigh. :(


The FBI warning you have to sit through everytime you pop in a DVD already makes you feel like a criminal for buying it into the first place. I think they're trying to one-up themselves and make the content even less worth purchasing.


Seconded. I was watching Twin Peaks with my girlfriend this weekend and we got to Season 2, and I found out that the DVDs were UOP'd. Wouldn't be a problem on my Mac or my Linux box, as VLC will kindly tell UOPs to go stuff it, but her DVD player decided to bend over and respect the wishes of content owners. Time, methinks, to rip and re-author.
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#7
joe43wv

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All I can say is, if this is what the movie by mail companies are doing I'll just stick to my local video rental store and live ad-free, for now I hope.

#8
Tripredacus

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All this crap about DVDs and technology and advertising and non-skippable previews, copy protection, etc is the #1 reason why I still buy VHS movies.
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