IMHO, right now ATI has the advantage. Their solution is powerful and scalable. I foresee it getting even better. NVIDIA released a monster of a card, yes, but then turned around and released new G92 based cards as well. They didn't dive right in.
I have owned NVIDIA cards since I replaced my 3dfx Voodoo5 5500. I got the NVIDIA Geforce 3 the day it was initially released and stuck with NVIDIA since. I skipped the FX fiasco. Now I own an ATI Radeon HD 4870 and I don't regret the purchase one bit. It's truly amazing. This is the first ATI card that I've every purchased.
NVIDIA was so sure they'd destroy ATI with the GT200 series of cards yet they got an enormous shock. They're doing damage control on the PR side, as well. NVIDIA has been wounded and they know it.
The quote below is from an article here:
http://www.pcpro.co.uk/news/220947/nvision...-from-2006.html
Quote
Fighting back against ATI
Mottram then turned to the company's most direct competitor, ATI, the graphical division of AMD whose RV770 GPU has put Nvidia's GT200 based cards on the back foot.
"We underestimated ATI with respect to their product," he admitted. "We've looked very closely at this, and we know there are certain things we can do better. There will be improvements to things from all angles: there are some easy fixes in the software domain that will soon be forthcoming. Believe me, it's a very prime focus of ours."
Mottram ascribed the company's current embarrassment, at ATI's hands, to its earlier successes. "ATI has had the benefit for a long time of seeing Nvidia's products and having something to shoot for," he argued, "while Nvidia has not had the benefit of having someone to be shooting after."
He also predicted that ATI would regret its focus on raw graphical power at the expense of more general-purpose capabilities.
"ATI did not spend on things like PhysX and CUDA. But we believe that people value things beyond graphics. If you compare only on graphics, that's a relative disadvantage to us, but the notion of what you measure a GPU on will change and evolve," he argued.
"We're forward-looking. And sometimes, when someone's forward-looking, they get a little bit ahead of the game. And that's kind of where we are."
NVIDIA was all about how they'd kick ATI and Intel to the curb. They'd thrash them with sheer raw graphical power. They didn't thrash ATI. They didn't even come close and things were actually so close that NVIDIA had to cut prices to compete. Now we have NVIDIA saying, "Yeah, they shocked us
BUT..." No buts. They predicted wrong and now they're looking for any possible way to find an out as to why their cards are better than ATI's.
For now I believe ATI is headed in the right direction and has the right technological methodology. Come Q4 of next year when we'll likely be seeing the next generation of cards that fully support DirectX 11 then things may have changed. I'm not a fanboy. My allegiance is to myself. I just go with what I see as the better technology and right now ATI happens to be the winner in my book.
This post has been edited by rotjong: 29 August 2008 - 02:42 PM