For those using WinRAR to achieve this, this is my method for creating an SFX archive that worked. RAR up the subdirectories within your Drivers folder (I personally do it with the best compression and as a solid archive and it got a 5:1 compression ratio). Make it self extracting, but don't worry about any SFX options for the time being. Once the archive is created, add a comment to the archive (a shortcut to this is Alt+M) with this info in it:
;The comment below contains SFX script commands
Path=%systemdrive%\Drivers
SavePath
Silent=2
Overwrite=1
That will tell it to extract to Drivers on root (in other words, generally C:\Drivers). It will show an extraction progress dialog (so you can verify that it is indeed working. Change Silent=2 to 1 if you want it to be completely hidden. Overwrite=1 tells it to overwrite any files it comes across (not that it'll be an issue if you're doing a clean install).
So now you should have an exe (mine's called Drivers.exe and I'll be using it as an example) with the above comment in it (you can test its functionality too by double clicking and verifying that it extracts how you want it to). Place it in your $1 folder inside $OEM$. In the [GUIUnattended] section of winnt.sif, add the following line:
DetachedProgram="%systemdrive%\Drivers.exe"
Leave your OEMPnPDriversPath settings in winnt.sif the same as if the files were uncompressed on the CD. They will be extracted prior to PnP device detection, so this will not be a problem.
Attached is a picture of what the archive should look like.