Agreed. It sounds like the OEMs were led down a primrose path and believed the next Windows would not cause upheaval, but quite the contrary, be the proverbial shot in the arm. I'm not sure what conference he is talking about, it might be a workshop at //build/ 2011 which is also around the first time I remember hearing about this disaster, it was summer 2011 ...
Does anybody have inside or other additional info on this quote? It starts almost exactly 8 minutes into episode 39 of This Week in Enterprise Tech, during a discussion of Windows 8.1. (Host: Fr. Robert Ballecer. Guest: Brian Chee.)[emphasis added]
RB: Cheever, let me toss over to you here. You've been playing with Windows 8 quite a bit, and you've played with the Metro interface. You've played with the new Desktop interface. Do you think that this is enough -- just simply adding a Start Button to Windows 8, does that entice enough people into thinking, "Well, it's close enough to Windows 7 that I can now use them interchangeably"?
BC: No, no, not quite. I go back two years when the Reviewers' Workshop happened and we started learning about Windows 8 for the first time, and we all got very excited because they're promising us the ability that when we did the install, that we could choose Desktop only, or we could choose Desktop with Metro -- or we could choose Command Line only, meaning kernel only, which was very very exciting, especially for the OEMs, especially for the people that wanted to put their own GUIs on there for custom kiosks, custom instruments. Could you imagine a kernel as stable as Windows 8 finally being able to stabilize some medical equipment, or gas pumps, or kiosks -- you know, how may kiosks have you gone to that had the Blue Screen of Death on it? <laughter>
That would be quite a revelation, that early on Microsoft was promising that you could install Windows 8 without Metro. Breaking that promise can only have contributed to the anger and disappointment that has met the version of Windows 8 that eventually got released.
Microsoft has never really made concessions to OEMs regarding the desktop OSes. All that stuff about custom appliances and GUIs are always licensed under the Embedded side of things and would have nothing to do with the run of the mill Windows. I don't even know what Windows 8 Embedded can do, no one wants regular Windows 8 enough to have that kind of demand. And when you want to say "yeah but the touch support" and that's just that Start Screen. ISVs would be in the same spot as if they were using Windows 7 Embedded since they still have to write their own software because they won't be using Modern apps or the Start Screen for their custom software right?
Anyways, that discussion must have been from early on as obviously it sounds more like how Server 2012 operates.