The lineup starts at $499 for the 32GB model or $599 with the addition of a black multi-touch TouchCover keyboard case, while a 64GB variant that already includes the TouchCover keyboard is available for $699. Storage-for-storage the base model is $100 cheaper than the equivalent third-generation iPad, which is available at $499 for 16GB, $599 for 32GB or $699 for 64GB.
Additional TouchCovers in a range of colors will be $120 each and the TypeCover keyboard is $130. As a refresher, the former measures 3mm thick and has a multitouch keyboard as well as a trackpad, while the latter adds 5mm to the Surface’s thickness and has a tactile keyboard and a full touchpad with clickable buttons.
Pricing for Microsoft Surface Tablets and Covers Revealed ( Tom's Hardware 2012-10-16 )
The 32GB ARM-based Surface will sell for $499 sans Touch Cover. You can pay an additional $100 for the 32GB plus Touch Cover. There's also a $700 64GB model that will come with a Touch Cover included. It's not clear if Microsoft plans to sell the 64GB without the Touch Cover. If you buy the 32GB without the Touch Cover and change your mind, you'll be paying $120 to buy it separately. The Type cover will set you back ten bucks more at $130.
Well that is clear as mud! No, not for us who understand the geek speak, but for the other 99% that they are trying to reach. ~sigh~ Microsoft does the same thing with tangled prices and SKUs for their flagship software like Windows and Office, why shouldn't they create a mess with their toy tablet, err netbook, err tab-book, err whatever. Here is the mistake I think they made and how they made it. Some of the Windows 8 and Metro criticism made it into the Redmond boardroom and memories of Vista caused them to huddle and do that pricing thing on the low-end RT tablet by changing it from $599 with cover to $499 + $100. This way all the headlines today say "Surface Pricing Starts at $499". The next one up is $699 with cover, so it is frickin' obvious the lower one was originally $599 with cover! They really have contempt for their customers.
Microsoft stock price nearly flat today after Surface reveal ( NeoWin 2012-10-16 )
Yeah, I know that it doesn't really mean anything, especially with MSFT resembling a flatlined EKG for a decade. But watching the fanboys have strokes is cheap entertainment. Especially when NeoWin, aka Fanboy Central, writes this ...
After rising briefly in the middle part of the trading day on NASDAQ, Microsoft's stock price settled at the end of the day at $29.49 a share. That's a dip, compared to the previous day's trading, of just two cents, or 0.07 percent. That would seem to suggest that investors don't think the Surface will be a disaster for Microsoft, but they also don't seem to believe it will be a huge boost for the company's financial position either.
By contrast, Apple's stock price went up by 2.4 percent in trading today. Apple announced earlier today it would be holding a press event on October 23rd, where the company is highly expected to reveal a smaller version of its iPad and possibly more hardware products.
The only way that thing will rise is when Ballmer is fired or resigns and Sinofsky follows him out the door.