Blue, Blue Everywhere ...
Is Microsoft making yet another careless mistake reminiscent of the Metro
naming fiasco and the missing EU Windows 7 browser ballot? I think so. First, notice the numerous "Blue" stories, here are just a few ...
... A couple of Register commenters have noticed something I did as well. Lets step through this in order ...<A>
We've known all about their cloud services "Azure"
since about 3 years now, Wikipedia: Windows Azure ( 2010-02-01 )
Then, almost exactly one year ago we had the new Windows Logo Microsoft Unveils a Brand New Windows Logo ( 2012-02-18 )
where they sacked the 4-color flag in favor of an IBM-like light blue last seen in Windows 1.0.<C>
Then we heard of Windows "Blue"
a month after Windows 8
launch: Windows Blue is Microsoft's future low-cost OS with yearly updates ( 2012-11-28 )
Now let's review what the color "Azure" actually is. Wikipedia: Azure (color)
Obviously: Azure == Blue ( color ) == Cloud Services == Windows "Blue" and other application Updates
So it should be pretty simple now to disregard as propaganda the Windows
Update called "Blue" and instead associate it with Cloud
instead. Perhaps finally the long suspected pushing of subscription models into all their products, in fact I'd say it is patently obvious this is the direction. First they offer both Office Desktop and Office 364, then phase out the workstation software as the company suicide proceeds. Then, take next product, rinse repeat, continue until all products are subscription and all normal users hate their guts. ( Ironically with the crazy pace of Windows releases at almost every 3 years since Win3x, you might say we already have a subscription model, just divide the price by 3 to see what your annual bill already is. The same exact thing can be said for Office obviously in the identical time frame. )
However, this isn't the mistake I was thinking about, though indeed the subscription thing is a mistake. No, the mistake ( also noticed by at least one Register commenter ) is the 3 year ongoing evolution to all things "Blue
". IBM owns everything blue, at least in spirit but more likely in copyright as well. Big Blue is IBM, so perhaps Little Blue is Microsoft? The mistake is actually two-fold ... (1)
another possible Metro
-like trademark infringement, and (2)
the obvious bad idea of opening up themselves to all manner of parody - BSOD ( blue screen of death ), Singing the Blues, and even the Titanic sinking in a Blue Ocean, "Code Blue". Okay, I'll start ...
typos, someone suggested "Code Blue"
( but I lost the reference to credit ), updated image URLs, and again
Edited by CharlotteTheHarlot, 06 May 2013 - 07:15 PM.