Office 2013 EULA prevents users from moving software to another PC ( NeoWin 2013-02-15 )Office 13 Retail May Be Bound to One PC Forever ( Tom's Hardware 2013-02-14 )Office 2013 retail licensing change ties suite to specific PC forever ( ComputerWorld 2013-02-15 )Retail Copies of Office 2013 Are Tied To a Single Computer Forever ( SlashDot 2013-02-13 )Big changes in Office 2013 and Office 365 test Microsoft customers' loyalty ( Ed Bott 2013-02-15 )
And the fallout is just beginning for Microsoft over their latest blunder which is a clearly cynical stunt aimed at forcing people into Office 364. They really are out of control. This is the all-in strategy, going for the end-zone even as they are only recently out from under the government oversight from around 2000. They are un-handcuffed and unrestrained now and are going whole hog and no-one will tell them otherwise. No wonder they scoffed at over a year's worth of intense criticism about the Start Menu and Metro
, they have a huge corporate strategy in place and that was but a small piece of the plan. This should really get interesting, but also very sad because I don't think there is any trace of sanity left up there and we will likely see the end of Microsoft as we knew her in the next couple of years. Windows would have been saved if Microsoft had been broken up many years ago, set aside as a firewalled spin-off company. Can anyone still believe that the OS division isn't completely intertwined with all other aspects of the company now? Do independent developers who do not pay duty and tribute to the Redmond overlords really have a fair shot at the computers that use Windows? If yes, for how much longer? Once the OS is treated the same as an application then it is no longer an operating system, but is a Microsoft software facilitator. Windows 8
are nothing if not enablers for Microsoft, the company. They are for their benefit alone.
In the last link above, Ed Bott
is once again battling Paul Thurrott
in a steel cage deathmatch for title of World's Foremost MicroZealot
Ed Bott ( admitting their Cynical Plan ) ... That last restriction is the one that has Office users howling the most. And Microsoft’s answer is simple: If you want to move Office licenses between PCs, buy one of the subscription editions, which makes the process practically painless.
Well there it is in plain English. Interesting how Microsoft has to get surrogates to clearly spell it out rather than doing it themselves. Maybe they are afraid of Ballmer yelling out: "Subscription! Subscription! Subscription!"
Ed Bott ( drinking while posting ) ... The biggest losers in this product transition are software pirates, who have grown fat and rich buying multiple product keys from Microsoft services like TechNet and MSDN and then reselling them to unsuspecting customers. The new retail editions aren’t available through those IT-focused channels.
Yep, got it. Software pirates will feel the pain, sure. So when all is said and done, will the new evil plan cause more or less piracy? D'oh. Pretty crazy thing to say really, it is self-evident that legitimate owners are going to be negatively impacted, not a chance a pirate will be affected nor would they even care. If anything they will soon multiply in number many times over and probably earn profit selling the same stupid thing that Microsoft used to sell. At the end of the day, just as with Windows 8
they will net gain more ill will than ever before, turning lifelong customers against them.
Ed Bott ( parroting the Company Line ) ... For PC traditionalists, the sticker shock that comes with trying to buy a conventional perpetual license for Office is sure to cause some anger. From what I can see, Microsoft is fully prepared for that reaction and plans to stick to its guns. It sees perpetual licenses as a dying business, one that it can’t wait to drop.
This sudden shift in strategy is emblematic of the new Microsoft, which isn’t afraid to make big changes that would never have been tolerated at staid old Microsoft. In fact, what Microsoft is doing with Office 2013 and Office 365 is disrupting its own business, before someone else does it to them.
It is so much better to bleed them like stuck pigs, yay, subscription models!.
IMHO, this is a very bad trend and is apparently Business 101 at schools now ( Ethics 101 is an elective ), where the concept of a quality one-time product is considered old-fashioned and un-sustainable ( e.g., the vendor that sells crafts he carved by hand, who is directly accountable to the customer ) being replaced with the subscription service idea of money sucked directly out of an account subject to changes later that are non-beneficial to the customer. I believe this used to be called spreadsheet economics where bean-counters sit around stuck in spreadsheets all day juggling numbers by tweaking formulas in cells to "maximize" revenues, the results coming from doing only the easy things: reduced service, quality, warranty, R&D, etc, and all naturally coming at the expense of the customer. The problem is that this business model makes them impervious to customer feedback since the customers are little more than a name heading a row of cells. A "Product" literally becomes the classical "Widget" and what it is happens to be truly irrelevant. The other problem is that the company that goes this route also becomes indistinguishable from all others since it is all a big blur of competing corporate headquarters more interested in Wall Street than Main Street, none having any character or soul, and literally existing only on paper where with a few strokes of a pen the whole structure is re-arranged again, making believe they have changed something and the cycle repeats all over. There is no longer any accountability from company to customer, and this is exactly how they like it. Watch later for employee headcount reduction as a sure sign that the company is suffering from Plan A
failure after having run out of "easy things" in their spreadsheet to do. Layoffs, reduction of employee benefits and other frills will get them some temporary headroom in the stock price. After that Ballmer leaves no doubt with all his billions intact while Gates remains and they bring in an external CEO to fix things up who will know nothing at all about the intrinsic problems rooted in Redmond, and the cycle repeats until people figure out the fish rots from the head down. These kind of actions can keep them on life-support for quite a while, in the meantime the computerized world captive to their monopoly continues to suffer at their hands. Welcome to Big Blue, The Next Generation.P.S.
A few sites notably absent thus far, PC Mag, The Register and The Verge. But I suspect articles are in the works. Pretty much all the commenters are aghast over this, including commenters even at NeoWin! ...EDIT:
updated image URL, and again
Edited by CharlotteTheHarlot, 06 May 2013 - 07:47 AM.