Going Pro: Post-PC vs. PC-Plus ( Thurrott 2013-02-20 )
Another installment in the milking Surface Pro series. Just some tepid remarks of the "transition" phase we find ourselves in thanks to Microsoft and their ceaseless chasing of fads and trends as they succumb to envy of their successful competitors.
He does repeat something he has said in the past, a clear description of the cynical strategy Microsoft has undertaken ...
One of the debates around Windows 8 is whether Microsoft would have been better off creating something called Windows 8 that was simply Windows 7 plus the desktop updates they did ship in Windows 8, and targeting that system at traditional PCs. Then they could have created this separate “Metro” OS and targeted a new class of touch-based Windows devices. As I wrote in Microsoft’s Mobile Strategy is Correct, however, that tactic would have failed. Traditional PC buyers would have stuck with Windows 8, and virtually no one would have purchased Metro devices, leaving the non-PC world to Android and iOS.
This no doubt mirrors what his Microsoft contacts also feel. Let's summarize: Standalone Microsoft Tiles
for mobile devices would have failed
. Therefore, shoehorning it into "Windows for Everyone" was a sensible strategy. Left unsaid is the ethics of this cynical plan, exemplified by removing the Start Menu and routing bootstrap straight into Metro
which just happens to host the gateway to the Microsoft Store. For good measure make the remaining desktop so friggin' ugly by removing Aero Glass, smoothed corners and flattening 3D shadow and chrome effects reverting the experience back to Windows 1.0x ( with a lame HTML+CSS facsimile of same ). This destruction of the Windows desktop GUI, again left unsaid by Thurrott, is to get the Windows veteran to more readily accept the Playskool Metro
nightmare. If there is still doubt that Microsoft could be this manipulative, just look at the Office fiasco of the past few days which used precisely the same strategy ( make the licensing terms for Office 2013 so sour that the customer will instead jump to the sweet deal in the cloud with Office 364 ). They're doing it even as we speak, no conspiracy theories are necessary. MicroZealots and Softies, you may now stop making believe you are unfairly under siege, you are doing it to yourselves.
The lack of ethics is what burns me up, both from these "journalists" and of course the geniuses up in Redmond. Letting the product fend for itself in the market is not even an option ( and they admit it ), and few "journalists" even consider this a problem. Shoehorning it into another product which billions of people require
also doesn't raise any red flags of ethics and responsibility, and even fewer "journalists" apparently consider this a problem. This isn't just any other product being corrupted here. This is critical infrastructure of the 21st century, presently affecting over 90% of computers. In a more sane world the "Windows" product would be declared a public utility and be removed from them. They've made enough cash off this coercive monopoly already, and the current plan underway to monetize it further by assimilating these monopoly victims into the new Microsoft walled-garden is beyond all bounds of ethics.
Thurrott also gives us with some quaint prose ...
Windows 8 is like a new-born foal, all elbows and knees, incomplete and unsure of itself, and future updates to the OS—as well as future, less compromising devices—may help this hybrid system come into its own.
... well that's one thing that can happen to Bambi. There is another outcome as well
This post has been edited by CharlotteTheHarlot: 21 February 2013 - 01:58 AM