So then, would you lean toward thinking that Win32 applications not launching from the Start Menu is something that was intended?
I'd say so, yes.
I also honestly believe the travesty that is the new "Start Menu", which shrivels by comparison to anything they've implemented before, is being done on purpose. Kind of a "See? SEE? You didn't know what you really wanted. Nyah." from Microsoft. Gosh, those BS half-baked Metro/Modern Apps are starting to look better and better by comparison to the desktop.
It's a pre-release, so nobody can complain, right?
It's a free upgrade, so nobody can complain, right?