Yep, I a a smart guy , though the basic idea is not really new, from the Art of War by Sun Tzu, around
18. All warfare is based on deception.
19. Hence, when able to attack, we must seem unable;
when using our forces, we must seem inactive; when we
are near, we must make the enemy believe we are far away;
when far away, we must make him believe we are near.
24. Attack him where he is unprepared, appear where
you are not expected.
5. In all fighting, the direct method may be used
for joining battle, but indirect methods will be needed
in order to secure victory.
6. Indirect tactics, efficiently applied, are inexhaustible
as Heaven and Earth, unending as the flow of rivers and streams;
like the sun and moon, they end but to begin anew;
like the four seasons, they pass away to return once more.
30. So in war, the way is to avoid what is strong
and to strike at what is weak.
60. Success in warfare is gained by carefully
accommodating ourselves to the enemy's purpose.
65. If the enemy leaves a door open, you must rush in.
19. If it is to your advantage, make a forward move;
if not, stay where you are.
...and I probably just won the 2006 award for the most off-topic post of the year ...